BEAUTY enters the mass market with the launch of a new product “Beauty Buffet Shower Serum and Body Essence”, body water and shower serum. with presenter ‘Kru Toey’ Apiwat
BEAUTY penetrates mass market by launching a new product “Beauty Buffet Shower Serum and Body Essense”. ‘Kru Teoy’ Apiwat Boonanek, 100-million-view Isan Singer AKA “Gorgeous Teacher”, to launch marketing campaign “Hed I Yong Ka Ngam Tae”, entering all platforms. Dr. Peerapong Kitiveshpokawat, Chief Executive Officer, Beauty Community Company Limited (BEAUTY), operates retail business of cosmetic and skin care products under the concept of Live a Beautiful Life disclosed that body cleansing and skin care products such as shower cream, soap, and skin care lotion, which are products of daily life, have grown continuously due to the high demand from all consumer groups. BEAUTY, a leading developer of body cleansing and skin care products under the concept “BEAUTY BUFFET for Every Beauty: The Beauty is You”, sees the marketing opportunity and launches new products under body cleansing-skincare products, “Beauty Buffet Shower Serum and Body Essense”: multivitamin and vitamin C formula. It is the first time of shower serum and body essense to be in the form of gel with extracted Multivitamin Complex and another formula of nano vitamin C, together with technology of Hyaluron Complex and Double Moisturizer Lock to provide radiance and moisture to the body, adjusting PH Balance, gentle to the skin, with alcohol, silicone, and paraben free providing purely clean and clear effect to the skin. “Beauty Buffet Vitamin C Aura Soap”, body soap extracted from orange and papaya, enriched with vitamin C for clear and aura skin, fulfilled with natural nutrients from Tanaka to reduce black spots, aloe vera to moisturize and nurture the skin. To answer to fun, cheerfulness, and brightness of the products and target groups, “Beauty Buffet Shower Serum and Body Essense” collaborates with ‘Kru Teoy’ Apiwat Boonanek, young Issan singer, AKA #GorgeousTeacher #100MillionViewHotindieSinger, guaranteed with award winning from several contests and enormouse views from fan clubs across country, to be the product’s presenter, as a representative of the new generation who takes care of skin health. The experience of clean, bright, soft, and moisturized skin will be expressed through Kru Toey’s character of being good looking and funny with his abundant talents. Mr. Chawarat Tantiparanisong, Sales and Marketing Operation Director (Wholesales), revealed that BEAUTY sale promotion actitivity to be launched in April on all platforms under the concept “BEAUTY BUFFET for Every Beauty: The Beauty is You”, through “Hed I Yong Ka Ngam Tae” campaign. It is a question of Kru Teoy pondering upon a beautiful girl and wishing to know her expressing through his new single “Long Hug Chao” to be launched with the music video for the fan clubs of Kru Teoy and Beauty Buffet soon.