MESSAGE FROM THE BOARD OF COMMITTEE

Beauty Community Public Company Limited

In 2025, Beauty Community Public Company Limited continued to adapt amid economic challenges and intensifying competition in the beauty industry, both domestically and internationally. The past year marked a significant transition for the Company, encompassing organizational restructuring, a comprehensive review of the product portfolio, and the establishment of strategic foundations aimed at achieving break-even and ensuring long-term financial stability.

The overall beauty industry in 2025 continued to demonstrate steady growth, supported by evolving consumer behavior that increasingly emphasizes quality, value for money, and brand transparency. At the same time, digital technology and e-commerce platforms remained key drivers of sales growth. The adoption of data-driven strategies has also played a crucial role in product development and in delivering personalized customer experiences. In addition, international markets—particularly in Asia—continue to present significant opportunities for the Company’s business expansion.

In 2025, the Company recorded total revenue of THB 275.79 million, representing a decrease of 36.7% from the previous year, primarily due to a slowdown in export markets and store restructuring. However, the gross profit margin improved to 47.70% (from 45.37%), reflecting more effective cost management. The Company has placed strong emphasis on stringent cost control, alongside the development of high-potential new products in both cosmetics and skincare categories. At the same time, preparations have been made to elevate the corporate image through a rebranding initiative to reflect modernity, accessibility, and alignment with the lifestyle of new-generation consumers. Therefore, 2025 can be considered a year of “recovery and foundation building” in preparation for long-term growth.

Looking ahead to 2026, the Company is ready to fully implement its rebranding strategy to elevate the BEAUTY BUFFET brand to a more modern and international level. This includes revamping both the brand identity and store concept to be more vibrant, contemporary, and aligned with modern consumer behavior. Beyond image enhancement, the Company is also focused on transforming its products and services by continuously introducing innovations to the market in order to meet diverse customer needs, while upgrading service standards to be more professional and personalized. This rebranding strategy is not merely a surface-level change, but a comprehensive transformation aligned with the evolving business landscape, ensuring that BEAUTY remains a beloved brand and is well-positioned for future growth. The Company is committed to building confidence among shareholders, business partners, customers, and employees through prudent management, good corporate governance, and a steadfast commitment to product and service quality.

On behalf of the management team, I would like to express our sincere appreciation to all shareholders, partners, customers, and employees for your continued support and for standing with us through this period of transformation. We firmly believe that with the collaboration and dedication of all parties, Beauty Community Public Company Limited will achieve stability, strength, and sustainable growth in the years to come.