In order to meet the business goal, which focuses on creation of innovative concepts along with the development of new products, including the increasing of distribution channel, the Company has been conducting the following projects:
1. The development of products based on new concepts
The Company has conducted the project to develop the new products based on new concepts that are related to beauty, health and lifestyles, which are the main expertise of the Company. This project is done to serve the needs of the consumers and distribute the products to different target group of customer.
2. Increasing of product distribution channel
- The Company plans developing own the E-Commerce, Affiliate Program as well as developing a direct sales system and a shop license to facilitate consumers in areas that the company’s branches do not yet cover, including the development of products to the mass market through the dealer system by expanding the distribution point to more General Trade and Modern Trade shop so that the products can approach to customers more.
- The Company plans expanding into international markets by focus on joint marketing, increasing product SKUs and increasing points of Sale, primarily in forms of Product Distributor, Product License, Shop License. Targeting countries in Asia such as Mainland China, plans learning to build a business base in China, to increase the efficiency of the market expansion, facilitate new product development and market management in China from General Trade such as convenience stores, modern trade, online channels will consistently distributed via Cross Border E-Commerce (CBEC).
The investment aiming to improve the operation system for business expansion
The investment aiming to improve the operation system for business expansion rapidly and continuously, in 2021, there are investments to improve information technology system, and warehouse management system (WMS).