{"id":3097,"date":"2022-07-22T09:56:32","date_gmt":"2022-07-22T02:56:32","guid":{"rendered":""},"modified":"2022-07-22T10:59:46","modified_gmt":"2022-07-22T03:59:46","slug":"beauty-prepares-to-create-beauty-phenomenon-through-its-biggest-rebranding-in-15-years","status":"publish","type":"post","link":"https:\/\/www.beautycommunity.co.th\/en\/2022\/07\/22\/beauty-prepares-to-create-beauty-phenomenon-through-its-biggest-rebranding-in-15-years\/","title":{"rendered":"BEAUTY prepares to create beauty phenomenon through its biggest rebranding in 15 years"},"content":{"rendered":"<h2>\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_412006512\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img width=\"904\" height=\"800\" src=\"https:\/\/www.beautycommunity.co.th\/wp-content\/uploads\/2022\/07\/1-904x800.jpg\" class=\"attachment-large size-large\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/www.beautycommunity.co.th\/wp-content\/uploads\/2022\/07\/1-904x800.jpg 904w, https:\/\/www.beautycommunity.co.th\/wp-content\/uploads\/2022\/07\/1-452x400.jpg 452w, https:\/\/www.beautycommunity.co.th\/wp-content\/uploads\/2022\/07\/1-768x680.jpg 768w, https:\/\/www.beautycommunity.co.th\/wp-content\/uploads\/2022\/07\/1-600x531.jpg 600w, https:\/\/www.beautycommunity.co.th\/wp-content\/uploads\/2022\/07\/1.jpg 931w\" sizes=\"(max-width: 904px) 100vw, 904px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_412006512 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n<\/h2>\n\t<div id=\"gap-1667838347\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1667838347 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n<h2><strong>BEAUTY majorly refreshes its brand in 15 years through new concept of \u201cFor Every Beauty\u201d to create complete beauty experience while continuing BEAUTY BUFFET store makeover to deliver beauty professionalism and to attract new gen and to reach wider customer base. <\/strong><\/h2>\n<p>Dr.\u00a0Peerapong\u00a0Kitiveshpokawat, CEO of\u00a0Beauty\u00a0Community Public Company Limited (BEAUTY), a leading cosmetics and skincare retailer with the concept of Live A Beautiful Life, said\u00a0the Company\u2019s biggest rebranding in 15 years would be performed in 2H of this year under the more explicit concept of \u201cFor Every Beauty\u201d.<\/p>\n<p>The crucial change of BEAUTY BUFFET will create vividness, friendliness, and professionalism of complete beauty to all groups of consumers. The focus is on creating new experience through marketing channels and variety of new patterns of distribution channels which are fun while maintaining the creditability of quality of all products types.<\/p>\n<p>The brand\u2019s \u201cFor Every Beauty\u201d phenomenon, purposedly provided to the customers to receive concrete experience, consists of 4 aspects:<\/p>\n<ul>\n<li><strong>Store format New Shop Design <\/strong>\u2013 This aspects offers modernity signifying professional product while providing complete beauty advice to penetrate to broader customer groups. The store makeover will be astonishingly outstanding through interesting and beautiful decorations with variety of products and friendly services. The stores still maintain their Multi Brand service of which each brand is enhanced, well-selected, identified, priced, and positioned in different marketing areas in order to cover and response to diversified customer groups of each brand such as GINO McCRAY, THE BAKERY, SCENTIO, LANSLEY, BEAUTY IDOL, etc. The new design has already made its debuts at stores of 3 department stores: Central Pinklao, Central Rayong, and Ayutthaya Park, and there will be revamps at another 3 stores within the second half of this year, and all 50 stores will be completed their revamps in 2023.<\/li>\n<li><strong>Merchandise<\/strong> \u2013 The shop layout is in the form of solution &amp; function to serve the customers\u2019 needs of head-to-toe care with an additional enhancement of Makeup Station to boost up GINO McCRAY makeup line.<\/li>\n<li><strong>Services design<\/strong> \u2013 Sales persons\u2019 strategy is improved for product presentation to reach customers\u2019 needs and to provide answers to all beauty questions. In addition, customers can make a call for product ordering at all stores while receiving fast and direct product delivery. All staff uniforms are more stylished. The beauty chef logo is replaced by a younger and more modern chef while the store slogan is changed to \u201cFor Every Beauty\u201d.<\/li>\n<li><strong>BEAUTY BUFFET brand communication<\/strong> \u2013 The brand awareness of BEAUTY BUFFET in this year will be recognized through 3 product heros with collaboration of product presenters. There are 2 products launched, namely, 1. <strong>\u201cSCENTIO Amino Acid Milk Facial Foam\u201d<\/strong> with the slogan <strong>\u201cBright and Smooth Face\u201d<\/strong>. The product is a collab with 5 popular teens LAZ-1 to be the presenter, a representative of the new gen who take care of their skin; 2. Product group of <strong>Beauty Buffet Shower Serum-Body Essence<\/strong> with a collaboration of <strong>\u2018Kru Toey\u2019 Apiwat Boonanek #KruLorBokTorDeuy #HotIndieSinger100MView<\/strong> to be the product\u2019s presenter as a representative of the new gen who take care of their skin, encouraging them to experience cleansed, bright, soft, and norished skin; Lastly, makeup line products under the brand GINO McCray will be launched within the third quarter of this year, namely compact powder, lipstick, and eyebrow pencil of which the brand ambassador will be soon released.<\/li>\n<\/ul>\n<p>\u201cThe biggest rebanding receives well response and can penetrate to wider groups of customers, leading to a significant increase of the sales volume from the revamped stores. It is expected that in the second half of this year the sales volume will be gradually recovered due to a fun and intensed marketing communication\u201d, said Dr. Peerapong.<\/p>\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1066076440\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img width=\"1020\" height=\"689\" src=\"https:\/\/www.beautycommunity.co.th\/wp-content\/uploads\/2022\/07\/2.jpg\" class=\"attachment-large size-large\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/www.beautycommunity.co.th\/wp-content\/uploads\/2022\/07\/2.jpg 1182w, https:\/\/www.beautycommunity.co.th\/wp-content\/uploads\/2022\/07\/2-592x400.jpg 592w, https:\/\/www.beautycommunity.co.th\/wp-content\/uploads\/2022\/07\/2-768x518.jpg 768w, https:\/\/www.beautycommunity.co.th\/wp-content\/uploads\/2022\/07\/2-600x405.jpg 600w\" sizes=\"(max-width: 1020px) 100vw, 1020px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1066076440 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n<div class=\"row\"  id=\"row-1675770703\">\n\n\t<div id=\"col-1911178840\" class=\"col medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_911524737\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img width=\"1020\" height=\"573\" src=\"https:\/\/www.beautycommunity.co.th\/wp-content\/uploads\/2022\/07\/3-1400x787.jpg\" class=\"attachment-large size-large\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/www.beautycommunity.co.th\/wp-content\/uploads\/2022\/07\/3-1400x787.jpg 1400w, https:\/\/www.beautycommunity.co.th\/wp-content\/uploads\/2022\/07\/3-711x400.jpg 711w, https:\/\/www.beautycommunity.co.th\/wp-content\/uploads\/2022\/07\/3-768x432.jpg 768w, https:\/\/www.beautycommunity.co.th\/wp-content\/uploads\/2022\/07\/3-600x337.jpg 600w, https:\/\/www.beautycommunity.co.th\/wp-content\/uploads\/2022\/07\/3.jpg 1469w\" sizes=\"(max-width: 1020px) 100vw, 1020px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_911524737 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1200392555\" class=\"col medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_577477763\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img width=\"1020\" height=\"574\" src=\"https:\/\/www.beautycommunity.co.th\/wp-content\/uploads\/2022\/07\/4-1400x788.jpeg\" class=\"attachment-large size-large\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/www.beautycommunity.co.th\/wp-content\/uploads\/2022\/07\/4-1400x788.jpeg 1400w, https:\/\/www.beautycommunity.co.th\/wp-content\/uploads\/2022\/07\/4-711x400.jpeg 711w, https:\/\/www.beautycommunity.co.th\/wp-content\/uploads\/2022\/07\/4-768x432.jpeg 768w, 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srcset=\"https:\/\/www.beautycommunity.co.th\/wp-content\/uploads\/2022\/07\/6-1225x800.jpg 1225w, https:\/\/www.beautycommunity.co.th\/wp-content\/uploads\/2022\/07\/6-613x400.jpg 613w, https:\/\/www.beautycommunity.co.th\/wp-content\/uploads\/2022\/07\/6-768x501.jpg 768w, https:\/\/www.beautycommunity.co.th\/wp-content\/uploads\/2022\/07\/6-1536x1003.jpg 1536w, https:\/\/www.beautycommunity.co.th\/wp-content\/uploads\/2022\/07\/6-600x392.jpg 600w, https:\/\/www.beautycommunity.co.th\/wp-content\/uploads\/2022\/07\/6.jpg 2048w\" sizes=\"(max-width: 1020px) 100vw, 1020px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_176631966 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1925929752\" class=\"col medium-4 small-12 large-4\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_984716190\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img width=\"1020\" height=\"680\" src=\"https:\/\/www.beautycommunity.co.th\/wp-content\/uploads\/2022\/07\/8-1200x800.jpg\" class=\"attachment-large size-large\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/www.beautycommunity.co.th\/wp-content\/uploads\/2022\/07\/8-1200x800.jpg 1200w, https:\/\/www.beautycommunity.co.th\/wp-content\/uploads\/2022\/07\/8-600x400.jpg 600w, https:\/\/www.beautycommunity.co.th\/wp-content\/uploads\/2022\/07\/8-768x512.jpg 768w, https:\/\/www.beautycommunity.co.th\/wp-content\/uploads\/2022\/07\/8-1536x1024.jpg 1536w, https:\/\/www.beautycommunity.co.th\/wp-content\/uploads\/2022\/07\/8.jpg 2048w\" sizes=\"(max-width: 1020px) 100vw, 1020px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_984716190 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1412278076\" class=\"col medium-4 small-12 large-4\"  >\n\t\t\t\t<div class=\"col-inner\"  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100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n<div class=\"row\"  id=\"row-207686490\">\n\n\t<div id=\"col-15413561\" class=\"col medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_2046291873\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img width=\"1020\" height=\"680\" src=\"https:\/\/www.beautycommunity.co.th\/wp-content\/uploads\/2022\/07\/9-1200x800.jpeg\" class=\"attachment-large size-large\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/www.beautycommunity.co.th\/wp-content\/uploads\/2022\/07\/9-1200x800.jpeg 1200w, https:\/\/www.beautycommunity.co.th\/wp-content\/uploads\/2022\/07\/9-600x400.jpeg 600w, https:\/\/www.beautycommunity.co.th\/wp-content\/uploads\/2022\/07\/9-768x512.jpeg 768w, https:\/\/www.beautycommunity.co.th\/wp-content\/uploads\/2022\/07\/9-1536x1024.jpeg 1536w, https:\/\/www.beautycommunity.co.th\/wp-content\/uploads\/2022\/07\/9.jpeg 2048w\" sizes=\"(max-width: 1020px) 100vw, 1020px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_2046291873 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1819071168\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img width=\"1020\" height=\"665\" src=\"https:\/\/www.beautycommunity.co.th\/wp-content\/uploads\/2022\/07\/10-1227x800.jpg\" class=\"attachment-large size-large\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/www.beautycommunity.co.th\/wp-content\/uploads\/2022\/07\/10-1227x800.jpg 1227w, https:\/\/www.beautycommunity.co.th\/wp-content\/uploads\/2022\/07\/10-614x400.jpg 614w, https:\/\/www.beautycommunity.co.th\/wp-content\/uploads\/2022\/07\/10-768x501.jpg 768w, https:\/\/www.beautycommunity.co.th\/wp-content\/uploads\/2022\/07\/10-600x391.jpg 600w, https:\/\/www.beautycommunity.co.th\/wp-content\/uploads\/2022\/07\/10.jpg 1471w\" sizes=\"(max-width: 1020px) 100vw, 1020px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1819071168 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1672668967\" class=\"col medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_557308448\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img width=\"1020\" height=\"680\" src=\"https:\/\/www.beautycommunity.co.th\/wp-content\/uploads\/2022\/07\/11-1200x800.jpeg\" class=\"attachment-large size-large\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/www.beautycommunity.co.th\/wp-content\/uploads\/2022\/07\/11-1200x800.jpeg 1200w, https:\/\/www.beautycommunity.co.th\/wp-content\/uploads\/2022\/07\/11-600x400.jpeg 600w, 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https:\/\/www.beautycommunity.co.th\/wp-content\/uploads\/2022\/07\/5-2-1223x800.jpg 1223w, https:\/\/www.beautycommunity.co.th\/wp-content\/uploads\/2022\/07\/5-2-768x502.jpg 768w, https:\/\/www.beautycommunity.co.th\/wp-content\/uploads\/2022\/07\/5-2-600x392.jpg 600w\" sizes=\"(max-width: 1277px) 100vw, 1277px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_990534867 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>BEAUTY majorly refreshes its brand in 15 years through new concept of \u201cFor Every Beauty\u201d to create complete beauty experience while continuing BEAUTY BUFFET store makeover to deliver beauty professionalism and to attract new gen and to reach wider customer base. Dr.\u00a0Peerapong\u00a0Kitiveshpokawat, CEO of\u00a0Beauty\u00a0Community Public Company Limited (BEAUTY), a leading cosmetics and skincare retailer with&#8230;<\/p>\n","protected":false},"author":1,"featured_media":3140,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[32],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.5.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>BEAUTY prepares to create beauty phenomenon through its biggest rebranding in 15 years - Beauty Community<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.beautycommunity.co.th\/en\/2022\/07\/22\/beauty-prepares-to-create-beauty-phenomenon-through-its-biggest-rebranding-in-15-years\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BEAUTY prepares to create beauty phenomenon through its biggest rebranding in 15 years - Beauty Community\" \/>\n<meta property=\"og:description\" content=\"BEAUTY majorly refreshes its brand in 15 years through new concept of \u201cFor Every Beauty\u201d to create complete beauty experience while continuing BEAUTY BUFFET store makeover to deliver beauty professionalism and to attract new gen and to reach wider customer base. 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